Evaluation Cookbook

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Ethnography
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The level of analysis can vary greatly. This might vary from a conversation analysis (fine grain technique) to a broader analysis concentrating not only on the detail of specific interactions but also on the context and general features of the setting for the study.

The technique is essentially descriptive. When used for evaluation a balance has to be drawn between neutrality and judgement.

Full ethnographies are extensive and can take years of observation and analysis. Evaluation involves a trade-off between time taken and adequacy of description. Evaluative use generally involves 'quick and dirty' techniques.

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Last modified: 25 March 1999.