|Route map: HomePublicationsEvaluation CookbookFocus Groups|
1. Define issues for focus
2. Identify participants from relevant population
3. Design the sessions
Decide whether mixed groups or contrastive groups will best serve your need, comparing similar groups to check agreement or distinct groups to establish perspectives on issues.
Decide on structuring strategy - one or two broad topics, or a guided programme for discussion within allocated timeslots? Let conversation flow, if purpose is exploration. Eliciting sequenced 'rounds' of input if there is already a strong agenda to the study, if extremes within, align according to need. Hint
Define required analysis level - qualitative, 'ethnographic' or systematic content coding, or a combination of these, depending on goals and resourcing. Hint
Decide on recording options - notes? audio recorded? video-recorded?
4. Stage the sessions!
5. Transcribe records
6. (Code and) analyse transcripts
7. Interpret findings
Report your recommendations.
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Last modified: 25 March 1999.