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Recipe Page Interviews
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"Interviews are conversations where the outcome is a coproduction of the interviewer and the interviewee" Kvale (1996).

There are a number of approaches to interviewing, which have in common the need to get perspectives on the evaluation targets from a sample of 'users' representing different stakeholder groups.

o The standardised, open ended interview
Strength: makes sure questions are asked in the same way across a sample population by different interviewers.
Weakness: risk losing important, unanticipated, information.

o The guided or structured interview
Strength: keeps interaction focused, covering same ground with respondent sets, while allowing individual experience to emerge.
Weakness: cannot divert far, or long, from agenda without losing part of 'the story'.

o The informal, conversational interview
Strength: allows the evaluator to respond quickly to individual differences and situational changes.
Weakness: a great deal of time is needed to get systematic information.

Like Focus Groups, interviews can be useful for formative/developmental or summative/retrospective evaluation.

Resource Guide (info)
o Preparation time: moderate to low
o Student time: low
o Time to administer: low
o Time for analysis: moderate
o Additional resources: none

versions for printing are available Erica McAteer
University of Glasgow.

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Last modified: 25 March 1999.