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1. Define your population sample
2. Identify the target interview issues
3. Design your study
4. Produce an interview script
There are several sorts of questions that can usefully be asked, and Patton (1996) suggests that these should if possible be sequenced in the following way: behaviour/experience questions; opinion/value questions; feeling questions; knowledge questions; sensory questions; demographic/background questions.
5. Pilot the interviews
6. Conduct the interviews
7. Transcribe responses and organise in best way for analysis
Typing each interview response into a spreadsheet with the individual case as a row with columns holding demographic information, respondent factors etc. having one column for each open question is a good way of holding the data safe. Printouts of individual columns with all the text responses can then be coded and this information entered into a duplicate file. Excel 7 allows word-wrap for quite lengthy responses!
8. Analyse outcomes
9. Interpret findings
Report your recommendations.
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Last modified: 25 March 1999.