To achieve confidence in using the emerging Internet technologies in E-Commerce and to provide an understanding of E-Commerce business and revenue models within the E-Business context and E-Consumer (User Experience) demands.
To introduce practical aspects in implementing and managing e-commerce websites and discuss the business and the technological challenges and innovations in E-Commerce.
Teaching and Learning Methods
Teaching is in the form of lectures, case study discussions and group assignments.
Active participation during lectures as well as the result of oral and written assignments and examination are the bases for grading.
All teaching material is available on the Virtual Learning website (VISION Blackboard) including, lecture slides, assessment instructions, past exam papers, sample of past Case Studies, suggested reading list and relevant journal articles, books and websites.
Example of Topics
Many of the learning outcomes of our course are related to our duty to help students to enhance their interpersonal skills (e.g. learning to make informed judgments, communicate with peers, demonstrate critical reflection and propose solutions.) That is why students can be awarded marks for making contributions in class. More importantly, students get credit for their efforts. For example, when they show they have thought through a solution, even if at the end they couldn’t solve the problem posed by the case study. The goals of our teaching are (1) to encourage students to develop strategies for effectively speaking up in class, asserting their ideas and opinions, enriching others' contributions and; (2) to create a friendly and inspiring environment where students can also learn from each other.
Tip 1: Prepare to contribute by carefully reviewing the syllabus and reading about the topics to be presented in your next lecture. Draft your questions and comments in advance.
Tip 2: If your native language is not English, do not feel worried or intimidated because of your accent or grammar. Even some of our lecturers can have problems expressing their ideas in English. Be considerate with fellow students who are making the effort to participate.
The first assignment (Case Study) includes the possibility of working with real external e-consumers.
These are two examples of learning outcomes produced by our 2016/2017 students:
An E-Commerce Case Study would get good marks if: